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With all of the decentralization and cold-shouldered attention that the local pop music scene's been enduring lately, this development might be a sign that important folks are finally beginning to realize how rich it actually is:

DowntownDallas has partnered with the Granada Theater to present the AT&T Main Street Live Music Festival, a series of day-long, festival-style concerts to be held every other Saturday in Pegasus Plaza. Most of the acts are some of North Texas' top pop, rock and blues attractions, sprinkled around some Texas-wide bands and a couple of moderate national-level bookends.

The series, which will also feature food and drink vendors and a Farmers Market, uh, market, will run from 2 to 11 p.m. beginning Sept. 20, and admission will be free until 5 p.m. and $10 afterward.

Headliners for the first (Louis XIV) and last (Mae) dates don't have Texas ties, but everyone else does. Examples: The Orange, Calhoun and the Crash That Took Me (Sept. 20); Loaded Moses, the Feds and Fair to Midland (Oct. 4); the Drams, Record Hop, the Riverboat Gamblers (now in Austin, but formed in Denton) and the Reverend Horton Heat (Oct. 18); and Burning Hotels, the New Frontiers and Black Tie Dynasty (Nov. 1). Braaa-vo!

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It's about down time: Main Street Live music fest

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